One-stop shopping to be more user friendly for donors and ticketholders
TORONTO, Ontario, Canada – May 17, 2016 – Tulane Athletics has joined forces with AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, to create a more personalized customer experience for its passionate community of fans. Together, the organizations will create a one-stop online engagement hub for Tulane fans as well as valued donors and alumni.
“We are proud to be the first school from the American Athletic Conference to partner with AudienceView. There is incredible energy surrounding our athletics program right now and this relationship is the perfect fit to capture that enthusiasm and help meet our key business objectives,” said Director of Athletics Troy Dannen. “Our athletics department will have more control over operations by bringing ticketing in-house, eliminating manual processes and having the ability to track everything in a single database. This continuity will help us to better engage our fans, provide seamless customer service and make business decisions based on real-time information.”
With AudienceView, fans will have a single destination to easily buy their athletics tickets online. They can also choose to make a donation in the same transaction. Every fan will have freedom to access their account anywhere, anytime – from their desktop or any type of mobile device.
Tulane’s new technology will share customer data with central development creating a bridge to new prospects. This “system of record” will give development staff a real-time understanding of fans who first made a donation to the athletics department and may be open to additional gifts in the future.
AudienceView will help Tulane create efficiencies so athletics department staff can spend more time focusing on big picture strategies and growth.
“Our software plays a unique role in unlocking the customer journey and overall fan experience. In the past six months alone, we’ve welcomed several universities and allowed them to take their ticketing and fan engagement to a new level. We couldn’t be prouder to welcome Tulane University to our growing and successful family,” said Mark Fowlie, Chief Executive Officer for AudienceView. “We are thrilled to help amplify the excitement that currently surrounds Green Wave athletics.”
Full implementation will be in place by the start of the 2016-17 school year.
AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.
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